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Celebrating A Year Of Milestones At Live For Today

Harrogate, UK – Live For Today, a leading provider in exhilarating outdoor adventures, is thrilled to announce a series of significant achievements over the past year, culminating in being named finalists in four categories at the prestigious Stray Ferret Business Awards 2025.

Friday 17th January 2025 at 9:00am

Live For Today Celebrates a Year of Milestones and Recognition as Finalists in the Stray Ferret Business Awards 2025

A Year of Growth and Expansion

2024 has been a landmark year for Live For Today. In March, we expanded our offerings with the launch of Disc Golf on the picturesque grounds of Ripley Castle, quickly becoming a favourite among enthusiasts.

In April, we proudly announced the acquisition of Parthian Climbing Harrogate, a site of personal significance as it marks the birthplace of our company. It was here in 2011 that our founders met, setting the stage for over a decade of adventure and growth.

Our momentum continued into December with the announcement of our fourth activity centre, set to open soon on the stunning grounds of Swinton Estate. This expansion underscores our commitment to delivering unique and memorable customer experiences.

Innovations and Achievements

Live For Today has also made significant strides in digital innovation and team integration this year.

Our new website has doubled conversion rates, attracting more customers and enhancing their journey from start to finish. Moreover, we successfully merged two dynamic teams and businesses into one cohesive unit, all driven by a shared mission to inspire our customers to embark on a life of adventure.

Recognition at the Stray Ferret Business Awards 2025

We are honoured to be finalists in four categories at the Stray Ferret Business Awards 2025:

  • Dynamic Leader

  • Best Use Of Digital

  • Business Growth

  • Business Of The Year

These nominations reflect our team's dedication and the unwavering support from our partners and customers. We are grateful for the recognition and eagerly anticipate the March awards ceremony.

Our journey this year has been nothing short of transformative. From expanding our activity centres to enhancing our digital presence, every step has been driven by our passion for adventure and commitment to excellence. Being recognised as finalists in four categories at the Stray Ferret Business Awards 2025 is a testament to our team's hard work and their incredible support.
— Marc Wise, Business Development Director